Strategize, Optimize & Elevate
our Brand Portfolio
Contributing to our society by helping entrepreneurs and businesses grow.
We learn, adapt and grow
Proven track record on transforming companies, seeking differentiated opportunities. Working alongside founders and management teams, supplying expertise across brand building, consumer insights, product innovation, digital strategy, channel strategy, operations and team development.
Our Journey
VISION
BE A PROGRESSIVE FAMILY HOLDING.
Lead the development of business across our units with a practical and sustainable approach to planning, designing, and executing.
MISSION
LEAD BY EXAMPLE.
Live up to our values and create solid relationships with our associates and partners. Offer the best products and experiences to our consumers.
HOW DO WE BEHAVE
Humble
No job is too small. Keep ego on check.
Hungry-Rowers
We row together. Work hard and play hard. Do your job!
Have fun
We take our work seriously, while not taking ourselves too seriously. Be yourself.
Handshake Integrity
Be your word. We value agility.
High Standards
We seek excellence in everything we do.
No job is too small. Keep ego on check.
We row together. Work hard and play hard. Do your job!
We take our work seriously, while not taking ourselves too seriously. Be yourself.
Be your word. We value agility.
We seek excellence in everything we do.
OUR EXECUTIVE TEAM
Marianne Quirós
PRESIDENT
Marianne founded Nacascolo in 2013, along with an executive team committed to expanding the portfolio of national brands created by small and medium-sized businesses. Her primary objective is to grow the family wealth, and as president, she oversees the passion and commitment that the group’s operating scheme entails. She has a background in architecture, business administration, sales and marketing.
Frank Woodbridge
CEO & MANAGING PARTNER
Frank is our executive leader with more than 30 years of cumulative experience across Latin America & USA. He has a broad background in consumer good products, strategic planning, retail sales, marketing, front line operations and general management. Frank holds an MBA from INCAE International Business with an Executive Education from Wharton & IMD Business Schools.
Frank is our executive leader with more than 30 years of cumulative experience across Latin America & USA. He has a broad background in consumer good products, strategic planning, retail sales, marketing, front line operations and general management. Frank holds an MBA from INCAE International Business with an Executive Education from Wharton & IMD Business Schools.
Rodrigo Volio
CFO
Rodrigo has a deep understanding and experience in corporate finance, M&A and business restructuring. He possesses strong analytical and strategic acumen to facilitate business expansion. Rodrigo successfully executed over 20 mergers and acquisitions while leading the negotiation and valuation process. He also leads the family office investment portfolio and oversees each company’s finances and operations.
Rodrigo has a deep understanding and experience in corporate finance, M&A and business restructuring. He possesses strong analytical and strategic acumen to facilitate business expansion. Rodrigo successfully executed over 20 mergers and acquisitions while leading the negotiation and valuation process. He also leads the family office investment portfolio and oversees each company’s finances and operations.
Mariano Amador
CCO
Mariano has more than 20 years of experience across multiple industries, categories and companies. He has ample strength and background in business development, strategic planning, sales and marketing. Mariano holds an MBA, mayor in Sales and Marketing from University of Costa Rica and an Executive Education from Kellogg School of Management.
Mariano has more than 20 years of experience across multiple industries, categories and companies. He has ample strength and background in business development, strategic planning, sales and marketing. Mariano holds an MBA, mayor in Sales and Marketing from University of Costa Rica and an Executive Education from Kellogg School of Management.
Board of Directors
Javier Quirós
CHAIRMAN
Alexa Quirós
Executive Vice President
Ximena Quirós
CHIEF SUSTAINABILITY OFFICER
Mauricio Gómez
Board Member
Jesús Castro