Strategize, Optimize & Elevate
our Brand Portfolio

Contributing to our society by helping entrepreneurs and businesses grow.

We learn, adapt and grow

Proven track record on transforming companies, seeking differentiated opportunities. Working alongside founders and management teams, supplying expertise across brand building, consumer insights, product innovation, digital strategy, channel strategy, operations and team development.

Our Journey

VISION

BE A PROGRESSIVE FAMILY HOLDING.

Lead the development of business across our units with a practical and sustainable approach to planning, designing, and executing.

MISSION

LEAD BY EXAMPLE.

Live up to our values and create solid relationships with our associates and partners. Offer the best products and experiences to our consumers.
Adventure-1

HOW DO WE BEHAVE

Humble

Humble

No job is too small. Keep ego on check.

HungryRowers

Hungry-Rowers

We row together. Work hard and play hard. Do your job!

HaveFun

Have fun

We take our work seriously, while not taking ourselves too seriously. Be yourself.

HandshakeInt

Handshake Integrity

Be your word. We value agility.

HighStandards

High Standards

We seek excellence in everything we do.

No job is too small. Keep ego on check.

We row together. Work hard and play hard. Do your job!

We take our work seriously, while not taking ourselves too seriously. Be yourself.

Be your word. We value agility.

We seek excellence in everything we do.

OUR EXECUTIVE TEAM

Jorge Ramírez

CEO Mobility

As our leader in mobility, Jorge has developed brands such as Toyota, Lexus, Hino, Ford, Volkswagen, Xpeng, and Yamaha over the past 30 years. In order to ensure complete customer satisfaction, he ensures that the best team supports the ownership experience. His 25-year career has included building Costa Rica’s best service network and internationalizing Grupo Purdy. In addition to his work as a Systems Engineer, Jorge holds an MBA from INCAE and a master’s degree in strategic studies from Columbia Business School.

Rodrigo Volio

CFO

Rodrigo has a deep understanding and experience in corporate finance, M&A and business restructuring. He possesses strong analytical and strategic acumen to facilitate business expansion. Rodrigo successfully executed over 20 mergers and acquisitions while leading the negotiation and valuation process. He also leads the family office investment portfolio and oversees each company’s finances and operations.

Rodrigo has a deep understanding and experience in corporate finance, M&A and business restructuring. He possesses strong analytical and strategic acumen to facilitate business expansion. Rodrigo successfully executed over 20 mergers and acquisitions while leading the negotiation and valuation process. He also leads the family office investment portfolio and oversees each company’s finances and operations.

Mariano Amador

CCO

Mariano has more than 20 years of experience across multiple industries, categories and companies. He has ample strength and background in business development, strategic planning, sales and marketing. Mariano holds an MBA, mayor in Sales and Marketing from University of Costa Rica and an Executive Education from Kellogg School of Management.

Mariano has more than 20 years of experience across multiple industries, categories and companies. He has ample strength and background in business development, strategic planning, sales and marketing. Mariano holds an MBA, mayor in Sales and Marketing from University of Costa Rica and an Executive Education from Kellogg School of Management.

We take pride in our
Brand Portfolio