Strategize, Optimize & Elevate
our Brand Portfolio
Contributing to our society by helping entrepreneurs and businesses grow.
We learn, adapt and grow
Proven track record on transforming companies, seeking differentiated opportunities. Working alongside founders and management teams, supplying expertise across brand building, consumer insights, product innovation, digital strategy, channel strategy, operations and team development.
Our Journey
VISION
BE A PROGRESSIVE FAMILY HOLDING.
Lead the development of business across our units with a practical and sustainable approach to planning, designing, and executing.
MISSION
LEAD BY EXAMPLE.
Live up to our values and create solid relationships with our associates and partners. Offer the best products and experiences to our consumers.
HOW DO WE BEHAVE
Humble
No job is too small. Keep ego on check.
Hungry-Rowers
We row together. Work hard and play hard. Do your job!
Have fun
We take our work seriously, while not taking ourselves too seriously. Be yourself.
Handshake Integrity
Be your word. We value agility.
High Standards
We seek excellence in everything we do.
No job is too small. Keep ego on check.
We row together. Work hard and play hard. Do your job!
We take our work seriously, while not taking ourselves too seriously. Be yourself.
Be your word. We value agility.
We seek excellence in everything we do.
OUR EXECUTIVE TEAM
Jorge Ramírez
CEO Mobility
As our leader in mobility, Jorge has developed brands such as Toyota, Lexus, Hino, Ford, Volkswagen, Xpeng, and Yamaha over the past 30 years. In order to ensure complete customer satisfaction, he ensures that the best team supports the ownership experience. His 25-year career has included building Costa Rica’s best service network and internationalizing Grupo Purdy. In addition to his work as a Systems Engineer, Jorge holds an MBA from INCAE and a master’s degree in strategic studies from Columbia Business School.
Frank Woodbridge
CEO Health & Wellness
Frank is our executive leader with more than 30 years of cumulative experience across Latin America & USA. He has a broad background in consumer good products, strategic planning, retail sales, marketing, front line operations and general management. Frank holds an MBA from INCAE International Business with an Executive Education from Wharton & IMD Business Schools.
Frank is our executive leader with more than 30 years of cumulative experience across Latin America & USA. He has a broad background in consumer good products, strategic planning, retail sales, marketing, front line operations and general management. Frank holds an MBA from INCAE International Business with an Executive Education from Wharton & IMD Business Schools.
Rodrigo Volio
CFO
Rodrigo has a deep understanding and experience in corporate finance, M&A and business restructuring. He possesses strong analytical and strategic acumen to facilitate business expansion. Rodrigo successfully executed over 20 mergers and acquisitions while leading the negotiation and valuation process. He also leads the family office investment portfolio and oversees each company’s finances and operations.
Rodrigo has a deep understanding and experience in corporate finance, M&A and business restructuring. He possesses strong analytical and strategic acumen to facilitate business expansion. Rodrigo successfully executed over 20 mergers and acquisitions while leading the negotiation and valuation process. He also leads the family office investment portfolio and oversees each company’s finances and operations.
Mariano Amador
CCO
Mariano has more than 20 years of experience across multiple industries, categories and companies. He has ample strength and background in business development, strategic planning, sales and marketing. Mariano holds an MBA, mayor in Sales and Marketing from University of Costa Rica and an Executive Education from Kellogg School of Management.
Mariano has more than 20 years of experience across multiple industries, categories and companies. He has ample strength and background in business development, strategic planning, sales and marketing. Mariano holds an MBA, mayor in Sales and Marketing from University of Costa Rica and an Executive Education from Kellogg School of Management.